This webinar focused on the use of three specific tools — community-based social marketing,
water rates, and self-audits — to encourage water conservation.
Note: The webinar was recorded on March 22, 2011.
Presentations and Webinar Materials:
- Conservation Water Rates (.pdf, 1.2 MB)
By Tatiana Borisova, Ph.D., Food and Resource Economics, University of Florida.
- Review of Social Marketing as Applied to Water Conservation Behaviors
(.pdf, 0.8 MB)
By Paul Monaghan, Ph.D., Department of Agricultural Education and Communication, University of Florida
- An Interactive Online Education Tool: The 40 Gallon Challenge!
(.pdf, 1.7 MB)
Presenters: Ellen Bauske, Ph.D., Georgia Center for Urban Agriculture, University of Georgia, and
Paul Pugliese, Cherokee County Cooperative Extension, Georgia
- Responses to the Questions Received during the Webinar (.pdf)
Recording:
Click here to launch the recorded webinar .
(If you prefer to listen to audio only using Windows Media Player, the recording is available
here.)
If you are experiencing technical difficulty, click here or contact us.
The webinar was recorded using Elluminate Live! on-line collaborative environment.
Once Elluminate is launched (see the link below), you can use the sliding bar at the very bottom of your screen
to scroll to the specific program:
- Conservation Water Rates – the fifth mark on the sliding bar (time indicator at the bottom right corner will report "In session for 1 hours and 35 minutes")
- Review of Social Marketing as Applied to Water Conservation Behaviors – scroll to the point where the time indicator in the lower right corner states "In session for 1 hours and 47 minutes"
- An Interactive Online Education Tool: The 40 Gallon Challenge! – scroll to the point where the time indicator in the lower right corner states "In session for 2 hours and 22 minutes"
Additional Resources:
- Conservation pricing
The presentation presented a general overview of the questions frequently asked by
extension agents and the public: What is the true value of water?
What is the most important motivator for the majority of homeowners?
What are some of the general approaches to evaluating educational programs?
- 40 Gallon Challenge program
40 Gallon Challenge program is designed to encourage people to take The 40 Gallon Challenge by completing a home water audit.
The self-audit checklist (Challenge card) helps estimate the water savings from alternative practices.
The program was initiated in Georgia, and it is currently implemented in several states.
- Social Marketing
Community-based social marketing utilizes commercial marketing techniques
as a way to influence voluntary behavior change.
True social marketing campaigns are based on scientific research
and analysis that are used to guide each component of a carefully
designed behavior change intervention.
