University of Florida
John J. VanSickle

John J. VanSickle

E-mail | Web Site

1185 MCCA
P.O. Box 110240 IFAS
Gainesville, FL 32611-0240



Marketing, International Trade, Policy Analysis, Risk Management, Horticultural Marketing, Vegetable Marketing, Citrus Marketing


I serve as the Director of the University of Florida International Agricultural Trade and Policy Center, located in the Food and Resource Economics Department of the Institute of Food and Agricultural Sciences. My responsibilities are to facilitate and coordinate the efforts of faculty at the University of Florida who work on policy issues that impact the U.S. agricultural industry and international trade. I am also a Professor in the Food and Resource Economics Department with responsibilities for developing extension education programs for and conduct applied research on the agricultural market. The emphasis of the position has been to develop tools that may be used by growers and growers' associations to assist them in their production, marketing and policy decisions. Educational programs include application of research results and economic analyses of international trade and market alternatives. A large amount of work has been completed in the area of international trade and its impact on U.S. growers. A second responsibility has been to develop extension education programs for and conduct applied research on commodity marketing using futures and options contracts. This has resulted in the development of an online simulator for trading futures and options that is used on several campuses across the U.S.

Current Projects

  • “Critical Economic Factors for Success of a Biomass Conversion Plant for Agricultural Residue, Yard Residue and Wood Waste” USDA OCE. 2008-10.
  • “Increasing Efficacy and Decreasing Application Rate of Telone C35 with Carbon Dioxide and Wavelength Selective Plastic Mulch.” USDA CSREES. 2005-09.
  • Co-PI, “Managing Labor Risk Associated with Specialty Crops.” USDA Risk Management Agency, 2004-09.


  • Ph.D., Economics, Iowa State University, 1980
  • B.S. , Agricultural Business, Iowa State University, 1974

Courses Taught

  • AEB 3315 - Agricultural Commodity Marketing and Risk Management
  • AEB 6225 - Agricultural Policy and the Agribusiness Firm

Extension Activities

  • Horticultural Marketing
  • Risk Management
  • International Trade

International Experience

Egypt, Kenya, Malawi, Mexico, Canada, El Salvador, Bolivia, Panama, Costa Rica, Nicaragua, Dominica, St. Lucia, Argentina, Italy, Netherlands, Spain, Poland, Hungary, China, Thailand, Cuba

Selected Publications

  • Cox, Jr., Louis, John VanSickle, Douglas A. Popken and Ranajit Sahu. “Optimal Tracking and Testing of US and Canadian Herds for BSE: A Value-Of-Information (VOI) Approach.” Risk Analysis: An International Journal 25 (2005): 827-40.
  • Jovicich, E.J., John J. VanSickle, Daniel J. Cantliffe, P.J. Stoffella. “Greenhouse-Grown Colored Peppers: A Profitable Alternative to Vegetable Production in Florida.” HortTechnology 15 (2005): 355-69.
  • Girapunthong, Napaporn , VanSickle, John J., Renwick, Alan . “Pricing Asymmetry in the U.S. Fresh Tomato Market.” Food Distribution Research Journal 34 ( 2003): 51-59.
  • VanSickle, John J., Edward A. Evans, and Robert D. Emerson. “U.S.-Canadian Trade Wars: An Economist Tries to Make Sense Out of Recent Antidumping Suits.” J. Agric. & Appl. Economics 35,2 (August 2003): 283-296.
  • VanSickle, John J. “A Compromise in the Winter Fresh Tomato Dispute.” Flor. J. International Law 45 (1998)
  • Jordan, Kenrick, and John J. VanSickle. "Integration and Behavior in the U.S. Winter Market for Fresh Tomatoes." J. Agr. and Applied Econ. 27 (1995): 127-37.
  • VanSickle, John J. and Daniel Cantliffe. "Florida Mexico Competition in the Winter Fresh Vegetable Industry." Proc. Fla. St. Hort. Soc. 105 (1992): 373-380.
  • VanSickle, John J. and George W. Ladd. "A Model of Cooperative Finance." Amer. J. Agr. Econ. 65(1983): 273-281.

Honors and Awards

  • 2002-03 Graduate Student Appreciation Award. Presented by the University of Florida Graduate Student Organization in the Food & Resource Economics Dept.
  • American Society of Horticultural Sciences, Southern Region, Extension Publication Award, 1999 and 2000, for contribution to extension bulletin Vegetable Production Guide for Florida.
    U.S. Department of Agriculture Award for Superior Service for outstanding public service to the United States consumers and the vegetable industry by working with congressional leaders and the administration to achieve landmark trade agreements with Mexico, 1996
  • 1995 Florida Fruit and Vegetable Association Annual Research Award for vegetable marketing research.
    American Agricultural Economics Association Award for Professional Excellence, Distinguished Extension Program - Individual, 1987.
  • Southern Agricultural Economics Association Distinguished Professional Contributions Award for Extension Education Programs, 1987.