GIVE

Brandon R. McFadden

Assistant Professor 

Introduction

Dr. McFadden's research tends to focus on consumer behavior, food choice, and attitudes towards contemporary agriculture production. He currently teaches two courses, AEB 3300 Agricultural & Food Marketing and AEB 4325 Contemporary Issues in Agribusiness, every Fall and Spring.

Classes Taught

  • AEB 3300 Agricultural & Food Marketing
  • AEB 4325 Contemporary Issues in Agribusiness

Selected Work

  •  “Neural Activations Associated with Decision-Time and Choice in a Milk Labeling Experiment.” American Journal of Agricultural Economics, forthcoming. Crespi, J.M., J.L. Lusk, J.B.C. Cherry, L.E. Martin, B.R. McFadden, and A.S. Bruce.
  • “What Consumers Don't Know about GM Food and How that Affects Beliefs.” Federation of American Societies for Experimental Biology Journal, forthcoming. McFadden, B.R., and J.L. Lusk.
  • “Cognitive Biases in the Assimilation of Scientific Information on Global Warming and Genetically Modified Food.” Food Policy (2015) 54:35-43. McFadden, B.R., and J.L. Lusk.
  • "Can Neural Activation in Dorsolateral Prefrontal Cortex Predict Responsiveness to Information? An Application to Egg Production Systems and Campaign Advertising." PLOS ONE (2015) 10(5):0125243. McFadden, B.R., J.L. Lusk, J.M. Crespi, J.B.C. Cherry, L.E. Martin, R.L. Aupperle, and A.S. Bruce.
  • "Which Biotech Foods are Most Acceptable to the Public?" Biotechnology Journal (2015) 10:13-16. Lusk, J.L., B.R. McFadden, and B.J. Rickard.

Works in Progress

  • “Who Disagrees with Scientists? Public beliefs about the Safety of Genetically Modified Food and Human Involvement in Global Warming.” McFadden, B.R.
  • “Neural Antecedents of Attribute-Based Demand: An fMRI Investigation of Consumer Choice among Eggs Varying by Price and Type of Housing.” Lusk, J.L., J.M. Crespi, B.R. McFadden, J.B.C. Cherry, L.E. Martin, and A.S. Bruce.
  • “Bayesian Updating of Recommended Optimal Nitrogen Application Rates from Optical Reflective Measurements.” McFadden, B.R., and B.W. Brorsen.
  • “What Consumers Don’t Know about GM Food and How that Affects Beliefs.” McFadden, B.R., and Jayson L. Lusk.