Xiang Bi

Assistant Professor, Environmental and Resource Economics, Consumer Economics and Marketing

Dr. Bi's primary research interest is in studying how firms and consumers respond to environmental and food policies and measuring the economic value of those responses. Her recent research includes impact evaluation of environmental policy, valuation of environmental resources, and valuation of consumer's response to nutritional information. She has conducted her research in China and the U.S. and utilized household surveys, online surveys, econometric and experimental methods. She holds a Ph.D. in Agricultural and Applied Economics from the University of Illinois at Urbana-Champaign.


Classes Taught

  • AEB4342 Agribusiness and Food Marketing Management
  • AEB4931 Econometrics
  • AEB6933 Environmental Economics


Publications in Peer-Reviewed Journals (bold-self)

Gao, Z., L. House and X. Bi. 2016. “Finding True Consumer Attitudes: Do Validation Questions Help?” Food Policy. DOI: 10.1016/j.foodpol.2016.09.001.

Borisova, T., X. Bi., S. Larkin. 2016. “Assessing Nature-Based Recreation to Support Economic Development and Environmental Sustainability Extension Programs.” Journal of Extension.

Bi, X., L. House, and Z. Gao. 2016. “Impacts of Nutrition Information on Choices of Fresh Seafood among Parents” Marine Resource Economics 31(3): 355-372.

Bi, X., Z. Gao, L. House, and D. Hausmann. 2015. “Tradeoffs between sensory attributes and organic labels: the case of orange juice” International Journal of Consumer Studies 39(2): 162-171.

Bi, X., and M. Khanna. 2012. “Re-assessment of the Impact of EPA's Voluntary 33/50 Program on Toxic Releases." Land Economics, 88:341-361.

Bi, X., L. House, Z. Gao, and F. Gmitter. 2012. “Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes." American Journal of Agricultural Economics, 94(2): 562-568.

Dong, X., X. Bi. and D. Hu. 2006. “The Change of Agricultural Products Retail Market in China's Urban Area and Its Influence on farmers." Rural Economy, 280, 87-90 (Chinese).

Submitted Manuscripts  ( *-student author)

Bi, X. and M. Khanna. “Pollution Prevention by the Voluntary 33/50 Program: Implications for Toxic Releases and Recycling." (revise and resubmit).

Bi, X. “Cleansing the Air at the Expense of Waterways? Empirical evidence from the toxic releases of coal-fired power plants in the U.S.” (revise and resubmit).

Ulrich*, O., X. Bi., T. Borisova, S. Larkin. “A Latent Class Analysis of Public Attitudes toward Water Resources with Implications for Recreational Demand” (under review).

Gong, Y., X. Bi., J. Wu., and N. Hanley. “Willingness to Pay to Protect the Endangered Crane in China.” (under review).

Sam*, A., X. Bi., and D. Farnsworth. “Effectiveness of State Incentives for Adoption of Anaerobic Digestion Systems in the U.S.” (under review).

Other Publications

Bi, X., T. Borisova, S. Larkin, and J. Longanecker*.(2015). “Economic Value of Recreation along the Freshwater Portion of the St. Johns River” In C. Hackney(ed), St. John’s River Economic Study. Report submitted to the St. Johns River Water Management District.

Bi, X., T. Borisova, S. Larkin, and J. Longanecker*. (2015). “An Estimate of the Current and Potential Value of Ecotourism in the St. John’s River.” In C. Hackney(ed), St. John’s River Economic Study. Report submitted to the St. Johns River Water Management District.

Bi, X., L. House, F. Gmitter, and Z. Gao. (2014). “Estimating Willingness to Pay for New Mandarin Cultivars: A Revealed Preference Approach.” UF/IFAS EDIS. FE955: 1-6.

Bi, X., X. Dong, S. Rozelle, and J. Huang (2007). “China Case Studies," In B. Vorley, A. Fearne and D. Ray (Eds), Regoverning Markets: a Place for Small-scale Producers in Modern Agrifood Chains? Hampshire, England: Gower Publishing Ltd. and International Institute for Environment and Development.

Bi, X., L. House, and W. Messina, Jr (2011). “Identifying the Attitudes and Preferences of Parents and Children for Seafood: Summary of Focus Groups Results," FAMRC Industry Report 11-1, Florida Agricultural Market Research Center, Food and Resource Economics Department, University of Florida.

Huang, J., X. Bi, and S. Rozelle (2005). “Markets, Specialization and China's Small-holder Agriculture." Working Paper for Food and Agricultural Organization.